66°NORTH recently added the Vatnajokull PrimaLoft® jacket to its line. The jacket is both a cutting edge garment and very original in its design. 66°NORTH is the first Icelandic clothing manufacturer to use PrimaLoft® insulation in outdoor wear. PrimaLoft® is a microfiber insulation that was developed for the US military as an alternative to down filling, since the down loses its insulating abilities if it gets wet.

PrimaLoft® provides a high quality insulation against low temperatures while being very soft, lightweight and having good respiration abilities. In addition to that, the PrimaLoft® insulation is water repellant which means that the body remains dry and warm, even in the most difficult conditions.

The Vatnjokull PrimaLoft® jacket from 66°NORTH is cut in such a way that it can be worn under the shell, which suits Icelandic conditions that can be very cold and wet at the same time. The new jacket has been fantastically well received, and it is clear that it is a perfect addition to the very broad line of outdoor clothes of 66°NORTH.

For further information contact:
Helga Vidarsdottir - 66°North's Vice President of Marketing
E-mail: helga@66north.is
Tel. +354 535 6600

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.