during a trip to Skagen

Frederik, Crown Prince of Denmark, went on a summer tour recently to Skagen in North Jutland with his wife, Crown Princess Mary and their two children, Christian and Isabella. While there, the family took a long walk on the beach with several family friends. Mary kept warm during the walk with a black Laugavegur down vest from 66°NORTH.

The royal trip was covered extensively in the Danish press, and pictures of Mary appeared in a number of newspapers. The Danish magazine Her & Nu discussed the vest that Mary was wearing, and the paper commented that she had dressed in a relaxed and sensible way for the occasion, as the summer weather can be quite cool in North Jutland.

Mary is considered a role model for Danish women when it comes to fashion. 66°NORTH is proud she chose a garment from its extensive women's range.

66°NORTH has worked hard to become established in Denmark. Its clothing is now sold in a great number of stores. The first 66°NORTH boutique opened in Copenhagen a year ago and there are plans to another one this fall.

For further information contact:
Helga Vidarsdottir - 66°North's Vice President of Marketing
E-mail: helga@66north.is
Tel. +354 535 6600

About 66°North

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.