The invasion continues: Two new shops and a contract with the Danish Army

66°NORTH will open a new 300 square meters (3300 square feet) store in Nørreport, Copenhagen, in the coming fall. It will also open a shop inside the Magasin du Nord department store in Århus, Jutland. This is only part of the advance of 66°NORTH in Denmark. Recently, the company signed a sales contract with the Danish Army for outdoor clothes. The contract is with the Sirius division, which defends the northernmost regions of Greenland. This part of Greenland is mostly uninhabited wilderness which is very hard to traverse, so the soldiers use dog sleds among other methods of travel. Obviously, the temperature goes down to extreme cold that high north, and it is critical that the soldier's clothing stands up to the challenge. The outdoor clothes from 66°NORTH will be a vital tool for them as they are designed for the toughest conditions on the planet.

For further information contact:
Helga Vidarsdottir - 66°North's Vice President of Marketing
E-mail: helga@66north.is
Tel. +354 535 6600

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.