The team at 66°NORTH is exceptionally busy at the moment as it prepares to present its new winter collection to the international market. Over the next few weeks, 66°NORTH will attend three outdoor activity expositions; the OR expo in Salt Lake City, Utah, the ISPO in Munich, Germany, and the SIA show in Las Vegas, Nevada.

These are all large expos, where the company will seize the opportunity to introduce itself and its garments to potential buyers. The participation in these expositions is a part of the international expansion of 66°NORTH. The company has already enjoyed outstanding response to it products both in the US and in Europe, and the company has received a large number of enquiries about the brand and its market position abroad. The new winter collection appeals to a broad spectrum of people as it consists of both technically advanced garments for extreme conditions, such as the Vatnajokull line, and the sporty “Iceland Living” street wear made of high quality fabrics.

Judging from the feedback, then it is clear that 66°NORTH’s expansion is far from reaching a standstill, and it will be exciting to watch how the company will fare in the future.

For further information, contact:

Helga Vidarsdottir, VP of Marketing
helga@66north.is (Tel +354 825 6627)

About 66°North

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°North visit our international website, www.66north.co