California state governor Arnold Schwarzenegger and his wife Maria Shriver will receive outdoor wear from 66°NORTH as Christmas gifts. A Hollywood costume designer who is an acquaintance of Sigurjon Sighvatsson, a movie producer and co-owner of 66°NORTH, contacted him recently when she found it difficult to source a down parka in a size she needed. The parka which had to be large, was meant to be a Christmas present for the Terminator actor himself.

Schwarzenegger isn’t the only one who receives the Icelandic outdoor wear from 66°NORTH for Christmas. In the days before the holidays, the CEO of Universal Pictures and his wife bought presents for friends and relatives from the online store, and last year Yoko Ono bought one-hundred Thorsmork down parkas to give as Christmas presents. Internationally acclaimed, Danish Icelandic artist Ólafur Eliasson also purchased 66°NORTH garments to give as Christmas gifts.

Mr. Sighvatsson says that 66°NORTH has not been heavily advertised, and acclaim for the company has been carried by word-of-mouth. Various individuals have been active in promoting the outdoor wear. “For instance, film directors Eli Roth and Quentin Tarantino have been very active, without any encouragement, in talking about and giving our clothes,” Mr. Sighvatsson says.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com