66°NORTH provides outerwear for the upcoming Imax movie, Journey to the Center of the Earth, staring Brendan Fraser. It is to be released in June 2008. The New Line Cinema version of the Jules Verne classic will feature our Glymur Women's Softshell as well as backpacks.  Who knows what lies ahead for Fraser and his team, but at least they will be well prepared.  Even the earth's core is no match for 66 NORTH Outerwear!

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.