A new 66°NORTH franchise store will open at the beginning of September in the Lithuanian capital of Vilnius. The 250 m2 store is the second 66°NORTH store to open in Lithuania as a direct result of the great response from the Lithuanian public. Sales have been steadily increasing since the introduction of the brand to the Lithuanian market and it is anticipated that the new store will further increase the reputation of the brand in the Baltics. 66°NORTH Iceland also runs two factories and one store in Latvia.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.