Products from 66°NORTH are now sold in stores in 15 countries, on both sides of the Atlantic. The newest addition to Iceland’s national clothing brand is a new store in Copenhagen's trendy Norrebro district.

This is only the company's second year selling the brand in its neighbouring country, but due to a great reception last year, the company feels confident in taking this bold step. This is 66°NORTH's first store in Denmark and should get a warm welcome from the large Icelandic population living in Denmark, as well as with the hip Danish public.

The store is situated in an old butchery and the styling cues for the store are borrowed from this history with the company’s red coloured paint dripping from the walls, as if reminding the customer of older times. All in all, a very raw and trendy looking store for this Icelandic company with an 80 year old heritage.

The store is located at Ravnsborg Tværgade 3B, 2200 Køvenhavn N.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.