Icelandic outdoor wear company 66°NORTH increases its activities with the opening of a new store in Latvia, where it is already prominent in garment production and retail. The company is Iceland’s largest manufacturer of outdoor and work clothing.

66°NORTH recently opened its fourth retail store in Riga, the capital of the Baltic state Latvia. The shop is located in AZUR, a new 25,000 sq m (269,000 sq feet) shopping centre. Along with a total of four stores in Riga, the company operates two manufacturing plants in Latvia,and the 66°NORTH brand has consequently become well known in the country.

Success in Latvia

Halldor Eyjolfsson, CEO of 66°NORTH Ltd., says that the company’s penetration into the Latvian market has been successful. Sales have increased by 30% over the years, and he foresees that the new store will increase the brand’s sales. Foreign sales of Icelandic outdoor clothing have increased dramatically, and clothing with the 66°NORTH brand are now sold in ten countries. Mr. Eyjolfsson says that the company is now mainly targeting foreign markets for future growth.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international webiste, www.66north.com.