The GQ-sponsored Grand Opening event on November 16th was packed with fashion and music editors, Richard Wiese, Michael Strahan, Dr. Ian Smith (VH1), model Thelma Thormarsdottir and lots of Icelanders who felt right at home with photographs of Icelandic scenery running on the 25 foot high walls and in the Icelandic lava graveled lounge. 

The Reyka Vodka was flowing and two of Iceland's most famous DJ's Reynir Lyngdal and Johannes Bragi Bjarnason, better known as Gullfoss and Geysir, got the crowd dancing off the Icelandic smoked salmon they dined on until midnight amongst the hanging and folded jackets! 

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international webiste, www.66north.com.