66°NORTH partners with the Sundance Channel for their exclusive VIP party at the annual Sundance Film Festival, Tuesday January 24th, 2006. 66°NORTH went beyond the snowy mountain-tops of Park City, Utah with its Kaldi Arctic hat keeping producers, directors, screen-writers and celebrities warm at this year’s festival. This classic American event was a showcase that merged cinema and style. 

66°NORTH was a mainstay among many at the winter wonderland including hot couple Vanessa Carlton and Third Eye Blind front man Stephen Jenkins and “It” girl du jour, Scarlett Johansson who sported 66°NORTH’s Lady’s Down Parka in Burnt Sienna.  Julia Stiles, in town for her latest film, “A Little Trip To Heaven” wore 66°NORTH'S Vik Women’s Jacket.  Stiles was introduced to the brand while filming in Iceland and fell in love it.

Other advocates of 66°NORTH include Ewan McGregor, Michael Bey, Quentin Tarantino, Liev Schreiber, Josh Bernstein, professional freestyle skier, Kristen Ulmer and the President of the Explorers Club, NYC Richard Wiese.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international webiste, www.66north.com.