66° NORTH launched it's Outdoor Collection in the United States in the end of January 2004 at the annual "Outdoor Retailer" show that was held in Salt Lake City, Utah. Among guest at the 66° NORTH booth was the President of Iceland, Ólafur Ragnar Grímsson and the First Lady Dorrit Moussaieff.

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international webiste, www.66north.com.